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NHS – MTW External Campaign
NHS Maidstone & Tunbridge Wells Hospitals (MTW) needed a new corporate identity to help them compete with private healthcare facilities in and around Kent.
The campaign was to focus on the amount of specialists needed and the high level of care given to perform what we, the public, often see as a routine operation. The final line of each poster focuses on the cured patient’s renewed ability to do the simple things in life that we all take for granted.
